Senior Activation Specialist - #2080445

Would you like to join a world-leading premium spirits business with an unrivalled portfolio of iconic brands?

As the Senior Activation Specialist, you'll be at the forefront of driving online sales growth, delivering impactful marketing campaigns and optimising the customer journey to maximise conversion and revenue

The Role

• Develop and execute the annual DTC activation plan.
• Lead the paid media strategy across Meta and Google platforms, managing agency relationships and campaign performance.
• Translate annual strategies into monthly activation calendars that support key trading periods and sales goals.
• Build seamless acquisition-to-conversion journeys, working closely with the CRM Manager to maximise customer acquisition and retention.
• Leverage first-party customer data to improve targeting, optimise campaign effectiveness, and increase customer lifetime value.
• Create creative briefs and work with content teams to develop high-performing acquisition and conversion assets.
• Own DTC performance reporting, monitoring key eCommerce metrics
• Manage catalogue setup and maintenance across multiple ecommerce storefronts, including SKU creation, cart rules, and merchandising.
• Partner with Brand teams to deliver compelling merchandising plans and optimise the online customer experience.

About You:

• 4+ years' experience in digital marketing, eCommerce, or direct-to-consumer sales.
• A proven track record of delivering revenue growth through digital channels.
• Strong hands-on experience managing paid media across Meta and Google platforms.
• Experience working with and managing external paid media agencies.
• A data-driven mindset with the ability to turn insights into commercial actions.
• Excellent stakeholder management, communication, and collaboration skills.
• Experience working with Magento or similar eCommerce platforms.
• A proactive, entrepreneurial mindset with the ability to identify opportunities and drive continuous improvement in a fast-paced environment.

If the role and responsibilities sound like a good fit for you, then I’d love to speak to you!

Find out more about our available opportunities or how we can help you further your career – contact us today.

Email: [email protected]

Phone: 07537163606

We look forward to your application for this exciting opportunity.

The Advocate Group is a leading recruitment partner, based in the UK, to the FMCG and consumer product sectors. We are an equal opportunities employer and welcome applications from all suitably qualified persons regardless of their race, sex, disability, religion/belief, sexual orientation, or age. By applying for this role, you are agreeing to our Privacy Policy, which can be found on our website. Please note that The Advocate Group is acting as an employment agency in relation to this vacancy.