Social Media & Content Manager - #2168762
EL&N London
About EL&N London: Founded in London in 2017, EL&N has grown into one of the world's most recognisable café and lifestyle brands, with 35 locations across 12 countries. Known for its distinctive aesthetic, immersive experiences and strong digital presence, EL&N sits at the intersection of food, fashion, lifestyle and hospitality. As we continue our international expansion and develop new concepts, we are looking for ambitious and creative talent to strengthen our global brand presence, connect with audiences worldwide and drive the next phase of our growth.
About the Role: We are seeking a commercially minded and creatively driven Social Media & Content Manager to lead EL&N's global social media strategy and content delivery. Reporting directly to the Global Head of Marketing & Communications, you will take ownership of our social channels, developing innovative content and campaigns that strengthen brand awareness, drive audience engagement and support commercial objectives across international markets. This is a hands-on management role combining strategic planning, content creation, trend awareness and performance analysis. You will work closely with Marketing, Operations and international teams to ensure EL&N remains culturally relevant, visually distinctive and consistently engaging across every market.
Key Responsibilities:
- Develop and lead the global social media strategy and content calendar across Instagram, TikTok and relevant platforms.
- Create, shoot, edit and publish engaging, platform-specific photo and video content.
- Lead social media campaigns for new store openings, product launches, seasonal promotions and brand activations.
- Manage influencer and content creator partnerships to increase brand reach and engagement.
- Plan and optimise paid social campaigns in line with brand and commercial objectives.
- Monitor social trends, competitor activity and audience insights to identify growth opportunities.
- Collaborate with international Marketing and Operations teams to deliver locally relevant campaigns.
- Track performance, analyse KPIs and present actionable recommendations to senior management.
- Maintain consistent brand identity, tone of voice and quality across all social channels.
About You:
- 4+ years' experience in social media management, digital marketing or content creation, ideally within hospitality, food and beverage, fashion or lifestyle.
- Proven track record of growing social media channels and delivering measurable campaign results.
- Strong understanding of Instagram, TikTok, social trends and audience engagement.
- Confident creating and editing photo and video content using CapCut, Adobe Creative Suite or similar tools.
- Experience managing influencer partnerships, paid social campaigns and content calendars.
- Excellent copywriting, communication, organisation and stakeholder management skills.
- Commercially aware, analytical and confident presenting performance insights.
- Creative, proactive and comfortable managing multiple priorities in a fast-paced, international environment.
- A genuine passion for food, coffee, hospitality and lifestyle culture.
What We Offer:
- Competitive salary with KPI/bonus incentive structure.
- Private healthcare. (excluding pregnancy and dentistry)
- Pension scheme.
- 1 additional holiday day for each completed year of service.
- Complimentary meal and drinks during the working day.
- EL&N birthday cake and employee discounts.
- Classpass access and monthly credits.
- Hybrid working: 4 days in the office and 1 day from home on Fridays.
- Career growth and progression at one of the UK's fastest growing F&B brands.
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