Business Activation Executive (Field Sales) - #2180528

ABOUT US

STV Group plc is Scotland’s home of news, entertainment and drama, providing audiences with top-quality programming on air, online and on demand.

STV is Scotland’s leading platform for audiences and advertisers and a global content powerhouse. On-air, STV reaches more than 70% of Scottish adults every month through its TV channel - the largest commercial channel in Scotland - and streaming service, STV Player, which is also available across the rest of the UK. STV has expanded its audience even further by introducing an audio division, with STV Radio - a major new Scotland-focused commercial radio station which launched at the start of 2026.

From bases across the UK, STV’s content production arm, STV Studios, creates world-class entertainment for UK and international networks and streamers, including Apple TV+ drama Criminal Record, BBC police drama Blue Lights and Sky’s Amadeus, as well entertainment formats like Catchphrase and Bridge of Lies.

STV Commercial is proud to be part of the business community in Scotland and is committed to helping our clients grow through the powerful reach of STV, STV Player and STV Radio. We are focused on driving the Scottish economy through advertising and marketing solutions that deliver effective campaigns, return on investment and enable brands to realise their growth ambitions. 

THE ROLE

STV's Commercial team has an exciting new opportunity for a Business Activation Executive. This role is responsible for identifying and engaging new business opportunities within the SME and micro-business sector, helping organisations maximise the impact of their marketing through STV's self-service TV advertising platform.

The successful candidate will be a highly motivated sales professional with proven experience in field sales. Working autonomously, you will generate new business through proactive outreach, maintaining high levels of customer contact activity, building relationships with hyper-local businesses and representing STV at networking and community business events.

The Business Activation Executive will present product demonstrations, guiding customers through the onboarding process, and provide ongoing support to ensure successful campaign activation. The role will also involve assisting customers with creative development, leveraging AI-powered tools within the platform to optimise advertising content and campaign effectiveness.

KEY RESPONSIBILITIES:

• Identify, engage and secure advertising revenue within the Scottish SME / micro business market.
• Develop a strong understanding of STV’s advertising products and platforms, effectively communicating their marketing benefits to SME and micro businesses.
• Promote the self-service advertising platform through product demonstrations, educating prospective customers on the platform functionality and benefits.
• Drive new business development through lead generation, pipeline management and maintain accurate records within the CRM system.
• Build, manage and develop customer relationships to support campaign activation and customer satisfaction
• Provide customer support on campaign set up, optimisation and troubleshooting, ensuring a positive onboarding and user experience.
• Support customers with creative development and campaign creation, including the effective use of AI tools within the platform.
• Manage billing and account-related queries, escalating issues to the relevant support teams within the self service platform where required.
• Proactively engage with customers to maximise platform adoption, campaign performance and revenue opportunities.
• Drive customer retention, repeat business and account growth through effective relationship management.
• Represent STV professionally at business networking events and customer meetings, acting as a positive ambassador for the brand at all times.

SKILLS AND EXPERIENCE

• Proven depth of field sales experience, including managing high volumes of outbound prospecting activity and client meetings, is essential.
• Strong pitching, presentation and influencing skills with the ability to deliver engaging product demonstrations to prospective customers.
• Self-motivated and results driven, with a demonstable track record of successfully engaging and converting local businesses within the Scottish market.
• Experience of adopting a consultative sales approach, building relationships and managing a portfolio of customers and stakeholders.
• Commercial understanding and awareness of the local Scottish marketplace including a knowledge of creative and marketing effectiveness.
• Experience of using CRM systems to manage customer relationships, sales activity, pipeline progression and forecasting.
• An understanding of digital and social media advertising would be advantageous.
• Strong attention to detail, with a high degree of accuracy in all aspects of work output.
• Excellent verbal and written communication skills, with the ability to listen effectively, understand customer needs and tailor solutions accordingly.
• Strong relationship building skills with the confidence to engage and influence a broad range of stakeholders.
• A full, clean driving license is essential.

For further information about STV Commercial see www.stvcommercial.tv

If you have a demonstrable track record of delivery in a related role, we would love to hear from you.

To apply please send a cover letter and full CV to [email protected]. Please note that candidates who have previously applied for this position need not reapply.

Closing date: Friday 6 November 2026

STV Group plc is an equal opportunities employer committed to valuing and promoting equality, diversity and inclusion. We encourage applications from candidates underrepresented in our industry, so we are keen to hear from ethnically diverse talent and people that identify as disabled, deaf and/or neurodivergent. As a Disability Confident employer, we are committed to offering an interview to disabled candidates who meet the minimum criteria for the role. 

Please let us know if you have any access requirements to support your application by emailing [email protected].